About Us

We have over 50 years of combined mergers, acquisitions, marketing and product expertise in the Lower and Middle Market space, maximizing exit value by positioning companies for accelerated and profitable growth. CEOs, founders and owners of companies are rethinking their business and need help with their growth, exit and investment strategies. The Hollines Group prepares and positions businesses owners to exit with maximum value by positioning companies for accelerated and profitable growth through market and product expansion.

Harry Hollines

Harry is an accomplished senior executive with more than 20 years of experience in corporate development, business development, strategy and legal experience in the SaaS, software and technology sectors.

He has demonstrated success in creating new revenue streams, increasing shareholder value, building and launching profitable distribution and partnership channels and leading mergers, acquisitions and other strategic business initiatives. Harry has held senior executive roles including Chief Administrative Officer, General Counsel, SVP of Corporate Development, VP of Business Development and VP of Sales.

Harry has worked with leading Private Equity and Venture Capital firms including Providence Equity, VantagePoint Capital Partners, Alliance Ventures, Intel Capital and Broadtree Partners. He has mentored start-up and early-stage companies through accelerators and incubators like Galvanize, Techstars, Rockies Venture Club, and Rocky Mountain MicroFinance Institute.

Brian Vail

Brian is an accomplished senior executive with more than 20 years of experience in building and managing global marketing teams to drive brand identity, go-to-market strategy, value proposition, lead generation, and digital marketing efforts while optimizing marketing investments through metrics and implementing integrated best practices. During his career he has played a critical role in leading the strategy and execution for the overall go-to-market strategy while overseeing migration and integration of new competitive acquisitions.

He has demonstrated success in driving business and market development, facilitating revenue generation, creating positive top and bottom-line impacts while identifying lucrative marketing channels and implementing innovative strategies to propel business growth while leveraging research-driven campaigns, consumer and business promotions, and market acquisitions.

Brian has held senior executive roles including Chief Marketing Officer, EVP of Marketing, VP of Global Marketing, and VP of Marketing Operations.

Aliena Martinez

Aliena is an accomplished senior executive with more than 20 years of experience in developing, managing and marketing products, brand management, go-to-market strategy, operations, mergers and acquisitions, strategic organizational development, and managing client relationships. Throughout her career, she has used her strategic vision to drive growth in organizations.

She has demonstrated success as a problem solver who uses her strategic vision to drive growth in organizations with her decisive approach in researching, designing, and implementing integrated, client-driven product and marketing initiatives to yield measurable impact. Her exceptional prioritization, delegation, and follow-through, as well as an acute ability to think strategically yet execute tactically, make her a unique executive.

We have a team of complementary experts accessible based on your specific needs to exit the company. If we determine that you need HR, IT, Finance, etc., we will be able to quickly activate additional team members to support your goals.